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How do I make the most of my Health Spas Guide listing?
Our website receives about 450 000 page impressions per month. Our weekly newsletter has about 200 000 subscribers. Our weekly email newsletter features special offers from listed spas. Once a month this newsletter features a competition instead of specials.
If you are listed on the Health Spas Guide, and would like to know how you can maximize your bookings and exposure, here is all the info you need:
Keep your info up-to-date
Send any changes that need to be made to your pages to louise@healthspas.co.za It is best to send in a format like Word, which allows the info to be copied and pasted into the database. Our customers tend to look for special offers, so make sure to send in any special offers you are running. It is best to send specials as early as possible. We usually take bookings a month in advance. If a customer phones looking for a Mother's Day package and yours is not up, you lose a potential booking! Christmas specials must be sent in by at least early October. This avoids us having to turn clients away at a later date due to lack of availability..
All specials that you send through, are added to your specials page. The booking consultants select which specials are featured on the monthly specials pages.
Maintain regular contact with your booking consultant
Each booking consultant is allocated a number of spas. When a customer calls looking for a spa in a particular area, that consultant will generally remember those spas that they are in regular contact with and know have availability and good specials running. Our customers tend to look for specials that are perceived as value for money, such as a day at the spa for about R1000. Our customers like packages which allow them to socialize, preferably including use of facilities and meals. Couples packages are very popular. We like to promote specials which are exclusive to Health Spas Guide. Our consultants are responsible for choosing the special offers featured in our newsletter. Bear in mind, that as there are over 250 spas on the website, and we work on a commission basis, consultants pick the specials that they feel are likely to appeal to our readers, and generate the most sales. Although day spa packages are the bestsellers for us, especially in central locations, you can speak to your booking consultant and ask if there’s any advice she can offer to make your specials more appealing to our customers, therefore more likely to get included in the newsletter. If you don’t know who your consultant is, just phone 0861 771 772/ 031 242 2250 and ask.
It helps if the booking consultant can visit your spa, and preferably receive some treatments, so that they are more knowledgeable about what you offer, and can recommend your spa to the appropriate customers.Be quick
Quite a lot of our visitors enquire about several spas. The spa(s) that confirm availability quickly are more likely to get the booking than the spa(s) that delay their replies for hours or even days. It is imperative that spas send confirmation to clients once the consultant has made the booking. This makes it easier for the consultants to facilitate payments and to finalize the booking. It's also critical that confirmation includes the spas cancellation policy as we will not be held responsible for no shows.
Keep up-to-date with what's happening at Health Spas Guide
When you are listed, you should automatically be entered onto our spas database. This means that you are sent about 3 emails a month, usually on a Thursday, with information for spas listed on our website. This may be about policy changes, promotional opportunities with Health Spas Guide or other companies, information we think you might be interested in, or advertisements targeting the spa trade. If you are not receiving these emails, or need to update your contact details on our database, please contact Louise Scrazzolo on 0861 771 772/ 031 242 2206 or louise@healthspas.co.za
If you would like to receive our weekly newsletter to the public about spas, or any of our other email newsletters sent to the public, you can subscribe by visiting: www.healthspas.co.za/sub.php
Have a review done
If you would like to be guaranteed exposure in the newsletter, you can have a review done. The review will also be added to the website at: www.healthspas.co.za/hsg-reviews-list.php
This requires that you provide complimentary treatment(s) to one of our reviewers, in order that they can experience enough to write a review. It is not essential to provide accommodation, unless your location requires a long drive to reach it. If you would like to have a review done, contact Anneline Thomaya on 0861 771 772/ 031 242 2227 or anneline@healthspas.co.za
Sponsor a competition
Health Spas Guide runs a monthly competition which requires a spa to provide prize(s) to the total value of at least R15 000. In return, your competition will be featured on our homepage, as well as have an email newsletter sent out about it. Over and above the 200 000 subscribers to which it is sent, it can be sent to an additional about 50 000 email addresses, as entrants get an additional entry for each friend's email address that they let us send an email about the competition to. The competition runs for about 2 and a half weeks, during which time it is promoted in our various newsletters. When we announce the winners, we offer a special offer from your spa for all those who didn't win.
If you would like to sponsor a competition on Health Spas Guide, please send a full breakdown of the prize and value, along with any specific copy and pictures you would like us to use to louise@healthspas.co.zaPaid advertising
If you feel that you would like an additional boost to your exposure, we do offer paid advertising to spas on the What's New section of the homepage. To find out more, contact your booking consultant on 0861 771 772.
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Bookings or Queries? Our experienced and friendly booking team - Femida, Isabelle, Renee, Shimona or Tamara - at your service - 0861 771 772 | ||||
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